/* =========================================================
   GBM BLOG: one self-contained stylesheet.
   Part 1: tokens, base, buttons, header, mobile menu, footer, hero (copied from the site so the blog never depends on css/styles.css)
   Part 2: article template (.post) and archive (.ba)
   Edit this file only; nothing outside /blog is needed.
   ========================================================= */

/* ---------- PART 1: base + site chrome ---------- */
:root {
  --red:         #E21E26;   
  --red-dk:      #B3161D;
  --red-lt:      #FDECEC;
  --red-wash:    #FFF7F5;
  --blue:        #2457F5;   
  --blue-dk:     #1A44D1;
  --blue-lt:     #E8EEFF;
  --green:       #16A34A;
  --green-lt:    #E7F7EE;
  --gold:        #F5B301;   
  --gold-lt:     #FFF3CC;
  --amber:       #F59E0B;
  --ink:         #17181C;   
  --ink-2:       #2A2C33;
  --muted:       #5F6068;
  --line:        #ECE3E1;
  --line-2:      #DDD0CD;
  --paper:       #FFFFFF;

  --font: 'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
  --mono: ui-monospace, 'SFMono-Regular', Menlo, Consolas, monospace;

  --wrap: 1180px;
  --wrap-narrow: 780px;
  --pad-x: clamp(18px, 4vw, 36px);
  --sec-y: clamp(56px, 7vw, 96px);

  --r-sm: 10px;
  --r: 16px;
  --r-lg: 22px;

  --sh-sm: 0 1px 2px rgba(23,24,28,.05), 0 4px 14px rgba(23,24,28,.05);
  --sh:    0 2px 4px rgba(23,24,28,.04), 0 14px 36px rgba(23,24,28,.08);
  --sh-lg: 0 4px 8px rgba(23,24,28,.04), 0 28px 70px rgba(226,30,38,.14);
  --sh-red: 0 10px 26px rgba(226,30,38,.30);
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; scroll-padding-top: 76px; }
body {
  margin: 0; background: var(--paper); color: var(--ink);
  font-family: var(--font); font-size: 16px; line-height: 1.6;
  -webkit-font-smoothing: antialiased; overflow-x: hidden;
}
img, svg, video { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; background: none; border: 0; padding: 0; color: inherit; }
h1, h2, h3, h4 { font-weight: 800; letter-spacing: -0.025em; line-height: 1.1; margin: 0; color: var(--ink); text-wrap: balance; }
p { margin: 0 0 1em; }
ul, ol { margin: 0; padding: 0; list-style: none; }
strong { font-weight: 700; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; border-radius: 6px; }
body.no-scroll { overflow: hidden; }
[hidden] { display: none !important; }
.skip { position: absolute; left: -9999px; top: 8px; background: var(--red); color: #fff; padding: 8px 14px; border-radius: 8px; z-index: 999; }
.skip:focus { left: 8px; }
.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding: 0 var(--pad-x); }
.wrap-narrow { max-width: var(--wrap-narrow); }
.h1, h1.h1 { font-size: clamp(34px, 5.4vw, 60px); font-weight: 800; letter-spacing: -0.035em; line-height: 1.04; }
.h2 { font-size: clamp(27px, 3.6vw, 42px); letter-spacing: -0.03em; line-height: 1.1; margin: 0 0 16px; }
.lead { font-size: clamp(16px, 1.4vw, 18.5px); line-height: 1.6; color: var(--muted); max-width: 680px; margin: 0 0 28px; }
.accent { background: linear-gradient(100deg, #C8141C, #FF5A36); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.eyebrow-pill { display: inline-flex; align-items: center; gap: 8px; font-size: 12px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; margin: 0 0 18px; }
.eyebrow-pill { padding: 7px 14px; border-radius: 999px; background: var(--red-lt); color: var(--red-dk); border: 1px solid rgba(226,30,38,.18); }
.eyebrow-pill-gold { background: var(--red-lt); color: var(--red-dk); border-color: rgba(226,30,38,.18); }
.eyebrow-pill-red  { background: var(--red-lt); color: #B3161D; border-color: rgba(226,30,38,.2); }
.eyebrow-pill .dot, .dot-live { width: 7px; height: 7px; border-radius: 50%; background: var(--green); box-shadow: 0 0 0 0 rgba(22,163,74,.5); animation: pulse 2s infinite; flex: none; }
@keyframes pulse { 70% { box-shadow: 0 0 0 7px rgba(22,163,74,0); } 100% { box-shadow: 0 0 0 0 rgba(22,163,74,0); } }
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 9px;
  padding: 13px 22px; border-radius: 12px; font-weight: 650; font-size: 15px; line-height: 1;
  border: 1.5px solid transparent; text-align: center; cursor: pointer;
  transition: transform .16s ease, background .16s ease, border-color .16s ease, box-shadow .16s ease, color .16s ease;
}
.btn-sm { padding: 10px 16px; font-size: 14px; border-radius: 10px; }
.btn-lg { padding: 15px 26px; font-size: 16px; }
.btn-xl { padding: 17px 30px; font-size: 16.5px; border-radius: 14px; }
.btn-block { width: 100%; }
.btn-primary { background: linear-gradient(180deg, #F0434A, var(--red)); color: #fff; box-shadow: var(--sh-red); }
.btn-primary:hover { background: var(--red-dk); transform: translateY(-2px); box-shadow: 0 14px 32px rgba(226,30,38,.38); }
.btn-primary:active { transform: none; }
.btn-outline, .btn-ghost { background: #fff; color: var(--ink); border-color: var(--line-2); }
.btn-outline:hover, .btn-ghost:hover { border-color: var(--red); color: var(--red); transform: translateY(-2px); }
.btn-white { background: #fff; color: var(--red-dk); box-shadow: 0 10px 28px rgba(0,0,0,.18); }
.btn-white:hover { transform: translateY(-2px); }
.arrow { transition: transform .16s ease; }
.btn:hover .arrow { transform: translateX(3px); }
.cta-row { display: flex; gap: 12px; flex-wrap: wrap; align-items: center; margin-top: 24px; }
.cta-row-center { justify-content: center; text-align: center; margin-top: 34px; }
.nav { position: sticky; top: 0; z-index: 60; background: rgba(255,255,255,.88); backdrop-filter: saturate(160%) blur(14px); -webkit-backdrop-filter: saturate(160%) blur(14px); border-bottom: 1px solid var(--line); }
.nav-inner { display: flex; align-items: center; gap: 18px; height: 68px; }
.nav-brand { display: inline-flex; flex: none; }
.nav-logo { height: 44px; width: auto; }
.nav-links { display: flex; gap: 4px; margin-left: 14px; flex: 1; align-items: center; }
.nav-links > a, .nav-drop-trigger { padding: 8px 12px; border-radius: 9px; font-weight: 600; font-size: 14.5px; color: var(--ink-2); transition: background .15s, color .15s; }
.nav-links > a:hover, .nav-drop-trigger:hover, .nav-links .is-active { background: var(--red-lt); color: var(--red-dk); }
.nav-drop { position: relative; }
.nav-drop-trigger { display: inline-flex; align-items: center; gap: 5px; }
.nav-drop-caret { font-size: 10px; transition: transform .2s; }
.nav-drop:hover .nav-drop-caret { transform: rotate(180deg); }
.nav-drop-menu {
  position: absolute; top: 100%; left: 0; margin-top: 10px; width: 360px; padding: 10px;
  background: #fff; border: 1px solid var(--line); border-radius: 16px; box-shadow: var(--sh-lg);
  opacity: 0; visibility: hidden; transform: translateY(6px); transition: opacity .16s, transform .16s, visibility .16s;
}
.nav-drop-menu::before { content: ''; position: absolute; top: -12px; left: 0; right: 0; height: 12px; }
.nav-drop:hover .nav-drop-menu, .nav-drop:focus-within .nav-drop-menu { opacity: 1; visibility: visible; transform: none; }
.nav-drop-group { font-weight: 800; font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--red); margin: 10px 0 4px; padding: 0 12px; }
.nav-drop-group:first-child { margin-top: 4px; }
.nav-drop-item { display: block; padding: 9px 12px; border-radius: 10px; }
.nav-drop-item:hover { background: var(--red-wash); }
.nav-drop-label { display: block; font-weight: 700; font-size: 14.5px; line-height: 1.3; }
.nav-drop-item:hover .nav-drop-label { color: var(--red); }
.nav-drop-desc { display: block; margin-top: 2px; font-size: 12.5px; color: var(--muted); line-height: 1.4; }
.nav-cta { display: flex; gap: 14px; align-items: center; margin-left: auto; }
.nav-phone { display: inline-flex; align-items: center; gap: 7px; font-weight: 650; font-size: 14px; color: var(--ink-2); white-space: nowrap; }
.nav-phone svg { color: var(--red); }
.nav-hamburger { display: none; width: 42px; height: 42px; flex-direction: column; justify-content: center; align-items: center; gap: 5px; border-radius: 11px; border: 1px solid var(--line); background: #fff; margin-left: auto; -webkit-tap-highlight-color: transparent; }
.hamburger-bar { width: 18px; height: 2px; background: var(--ink); border-radius: 2px; transition: transform .22s, opacity .18s; }
.nav-hamburger[aria-expanded="true"] .hamburger-bar:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-hamburger[aria-expanded="true"] .hamburger-bar:nth-child(2) { opacity: 0; }
.nav-hamburger[aria-expanded="true"] .hamburger-bar:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
.mobile-menu { position: fixed; inset: 68px 0 0 0; z-index: 55; background: #fff; padding: 12px 20px 100px; overflow-y: auto; animation: menuIn .2s ease-out; }
.mobile-menu[hidden] { display: none; }
@keyframes menuIn { from { opacity: 0; transform: translateY(-6px); } to { opacity: 1; transform: none; } }
.mobile-menu-inner { display: flex; flex-direction: column; max-width: 480px; margin: 0 auto; }
.mobile-menu-inner > a:not(.btn) { padding: 15px 4px; font-weight: 700; font-size: 20px; border-bottom: 1px solid var(--line); }
.mobile-menu-sub { padding: 2px 0 8px 14px; border-left: 2px solid var(--red-lt); margin: 2px 0 6px 4px; }
.mobile-menu-inner .mobile-menu-sub > a { display: block; padding: 8px 4px; font-size: 15.5px; font-weight: 550; color: var(--ink-2); border: 0; }
.mobile-menu-group { font-weight: 800; font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--red); margin: 10px 0 2px; }
.mobile-menu-phone, .mobile-menu-email { font-size: 16px !important; color: var(--red-dk) !important; font-weight: 650 !important; }
.mobile-menu-cta { margin-top: 20px; }
.wf-dots { display: flex; gap: 6px; }
.wf-dots i { width: 10px; height: 10px; border-radius: 50%; background: #D9E2F4; }
.wf-ico { width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; color: #fff; flex: none; }
.ic-blue { background: linear-gradient(145deg, #4F7BFF, #2457F5); }
.ic-violet { background: linear-gradient(145deg, #8B7BFF, #6247F5); }
.ic-amber { background: linear-gradient(145deg, #FBBF24, #F59E0B); }
.ic-green { background: linear-gradient(145deg, #34D399, #16A34A); }
.ic-wa { background: linear-gradient(145deg, #3DDC84, #1FAF52); }
.ic-grey { background: linear-gradient(145deg, #A7B4CF, #7D8CAA); }
.ic-sky { background: linear-gradient(145deg, #5BD0FF, #1A9BE0); }
.ic-navy { background: linear-gradient(145deg, #3A4F80, #0B1B3A); }
.page-hero { position: relative; overflow: hidden; padding: clamp(48px, 7vw, 92px) 0 clamp(40px, 5vw, 64px); text-align: center;
  background: radial-gradient(800px 360px at 50% -20%, rgba(226,30,38,.14), transparent 65%), linear-gradient(180deg, #FFF8F6, #fff); border-bottom: 1px solid var(--line); }
.page-hero::before { content: ''; position: absolute; inset: 0; background-image: radial-gradient(rgba(226,30,38,.14) 1px, transparent 1px); background-size: 22px 22px; -webkit-mask-image: linear-gradient(180deg, #000, transparent 70%); mask-image: linear-gradient(180deg, #000, transparent 70%); pointer-events: none; }
.page-hero .wrap { position: relative; }
.page-hero .h1 { margin: 0 auto 18px; max-width: 940px; }
.page-hero .h1 em { font-style: normal; background: linear-gradient(100deg, #C8141C, #FF5A36); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.page-hero .lead { margin: 0 auto; max-width: 720px; }
.page-hero .eyebrow-pill { margin-bottom: 20px; }
.page-hero .hero-ctas { justify-content: center; margin-top: 26px; }
.footer { background: var(--red-wash); border-top: 1px solid var(--line); padding: 56px 0 0; color: var(--ink-2); }
.footer-top { display: grid; grid-template-columns: 1.35fr 1fr 1fr; gap: clamp(28px, 5vw, 60px); padding-bottom: 40px; }
.footer-logo { height: 62px; width: auto; margin-bottom: 14px; }
.footer-tag { font-size: 14.5px; color: var(--muted); max-width: 380px; line-height: 1.6; }
.footer-contact { display: flex; flex-direction: column; gap: 7px; font-size: 14.5px; font-weight: 550; margin: 16px 0; }
.footer-contact a:hover { color: var(--red); }
.footer-socials { display: flex; flex-wrap: wrap; gap: 10px; }
.footer-social { display: inline-flex; align-items: center; gap: 9px; padding: 9px 14px; border-radius: 11px; background: #fff; border: 1px solid var(--line); font-size: 13.5px; font-weight: 600; transition: border-color .15s, transform .15s; }
.footer-social:hover { border-color: var(--red); transform: translateY(-2px); }
.footer-social-icon { display: grid; place-items: center; color: var(--red); }
.footer-col h4 { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-bottom: 14px; font-weight: 800; }
.footer-col ul { columns: 2; column-gap: 20px; }
.footer-col li { margin-bottom: 9px; break-inside: avoid; }
.footer-col li a { font-size: 14.5px; font-weight: 550; color: var(--ink-2); }
.footer-col li a:hover { color: var(--red); }
.footer-col:last-child ul { columns: 1; }
.footer-bar { border-top: 1px solid var(--line); padding-top: 18px; padding-bottom: 22px; }
.copyright { margin: 0; font-size: 12.5px; color: var(--muted); }
.floating-actions { position: fixed; right: 18px; bottom: 18px; z-index: 40; display: flex; flex-direction: column; gap: 10px; }
.fab { width: 50px; height: 50px; border-radius: 50%; display: grid; place-items: center; box-shadow: 0 10px 26px rgba(23,24,28,.25); transition: transform .16s; }
.fab:hover { transform: scale(1.08); }
.fab-call { background: var(--red); }
.fab-wa { background: #25D366; }
@media (max-width: 1100px){.nav-phone { display: none; }}
@media (max-width: 960px){.nav-links, .nav-cta { display: none; }
.nav-hamburger { display: flex; }
.footer-top { grid-template-columns: 1fr 1fr; }
.footer-brand-col { grid-column: 1 / -1; }
.floating-actions { display: none; }
body.has-mobile-cta { padding-bottom: 80px; }}
@media (max-width: 760px){:root { --sec-y: 52px; }
.nav-inner { height: 62px; }
.mobile-menu { inset: 62px 0 0 0; }
.nav-logo { height: 38px; }
.footer-top { grid-template-columns: 1fr; }
.footer-col ul { columns: 2; }}
@media (prefers-reduced-motion: reduce){html { scroll-behavior: auto; }}
.btn-blue { background: linear-gradient(180deg, #3A6BFF, #2457F5); color: #fff; box-shadow: 0 10px 26px rgba(36,87,245,.30); }
.btn-blue:hover { background: #1A44D1; transform: translateY(-2px); }
.btn-outline-blue { background: #fff; color: #2457F5; border-color: rgba(36,87,245,.38); }
.btn-outline-blue:hover { background: #2457F5; color: #fff; border-color: #2457F5; transform: translateY(-2px); }
.btn-green { background: linear-gradient(180deg, #22B35A, #16A34A); color: #fff; box-shadow: 0 10px 26px rgba(22,163,74,.28); }
.btn-green:hover { background: #12853C; transform: translateY(-2px); }
.accent { background: linear-gradient(100deg, #C8141C, #FF5A36); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.page-hero .h1 em { background: linear-gradient(100deg, #C8141C, #FF5A36); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.footer { background: #FFF8F6; }
.nav-links > a:hover, .nav-drop-trigger:hover, .nav-links .is-active { background: var(--red-lt); color: var(--red-dk); }
.hero-nodes { display: none; }
@media (min-width: 1240px){.hero-nodes { display: block; position: absolute; inset: 0; pointer-events: none; z-index: 0; }
.hn { position: absolute; display: flex; align-items: center; gap: 9px; padding: 8px 12px 8px 8px; background: #fff; border: 1.5px solid var(--line); border-radius: 13px; box-shadow: var(--sh); font-size: 12px; line-height: 1.25; animation: hnFloat 6s ease-in-out infinite; }
.hn b { display: block; font-weight: 700; font-size: 12.5px; }
.hn i { font-style: normal; color: var(--muted); font-size: 11px; }
.hn .wf-ico { width: 28px; height: 28px; border-radius: 9px; }
.hn em { position: absolute; top: -8px; right: 8px; width: 18px; height: 18px; border-radius: 50%; background: var(--green); color: #fff; display: grid; place-items: center; }
.hn-a { left: 4%; top: 22%; }
.hn-b { left: 8%; top: 56%; animation-delay: -2s; border-color: #2457F5; }
.hn-c { right: 6%; top: 20%; animation-delay: -1s; }
.hn-d { right: 3%; top: 54%; animation-delay: -3s; border-color: rgba(22,163,74,.6); }
.hn-line { position: absolute; width: 60px; height: 120px; }
.hn-line path { fill: none; stroke: #2457F5; stroke-width: 2; stroke-dasharray: 5 6; animation: hnDash 1.2s linear infinite; opacity: .55; }
.hn-line-l { left: calc(6% + 40px); top: 34%; }
.hn-line-r { right: calc(4% + 60px); top: 32%; }}
@keyframes hnFloat { 50% { transform: translateY(-6px); } }
@keyframes hnDash { to { stroke-dashoffset: -22; } }
.hn { text-align: left; }

/* ---------- PART 2: article + archive ---------- */
.post, .ba {
  --fg: var(--ink); --fg2: var(--ink-2); --wash: var(--red-wash); --surface: #fff;
  --red-ink: var(--red-dk); --line2: var(--line-2); --track: #F1E7E4; --green-ink: #0F7A37;
}
.progress { position: fixed; left: 0; top: 0; height: 3px; width: 0; background: linear-gradient(90deg, var(--red), #FF5A36); z-index: 100; }

/* ---------- article header ---------- */
.post .head { padding-block: clamp(34px, 5vw, 62px) clamp(26px, 3.5vw, 40px); background: radial-gradient(900px 380px at 50% -30%, rgba(226,30,38,.12), transparent 65%), #fff; }
.post .crumbs { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; font-size: 13.5px; font-weight: 550; color: var(--muted); margin-bottom: 22px; }
.post .crumbs a:hover { color: var(--red-ink); }
.post .crumbs span[aria-hidden] { opacity: .5; }
.post .cat { display: inline-flex; align-items: center; gap: 8px; font-weight: 800; font-size: 11.5px; letter-spacing: .13em; text-transform: uppercase; color: var(--blue); background: var(--blue-lt); padding: 6px 12px; border-radius: 999px; margin-bottom: 20px; }
.post .title { font-size: clamp(32px, 5.2vw, 58px); font-weight: 800; letter-spacing: -.038em; line-height: 1.06; max-width: 920px; margin: 0 0 20px; }
.post .title em { font-style: normal; background: linear-gradient(100deg, #C8141C, #FF5A36); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.post .dek { font-size: clamp(17px, 1.6vw, 20.5px); line-height: 1.6; color: var(--muted); max-width: 760px; margin: 0 0 30px; }
.post .byline { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px 28px; padding-top: 22px; border-top: 1px solid var(--line); }
.post .who { display: flex; align-items: center; gap: 13px; min-width: 0; }
.post .who img { width: 48px; height: 48px; border-radius: 50%; object-fit: cover; object-position: 54% 18%; box-shadow: 0 0 0 2px #fff, 0 0 0 3.5px var(--line2); flex: none; }
.post .who b { display: block; font-weight: 700; font-size: 15px; line-height: 1.3; }
.post .who span { font-size: 13.5px; color: var(--muted); }
.post .share { display: flex; align-items: center; gap: 8px; flex-wrap: wrap; }
.post .share-lbl { font-size: 12px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-right: 4px; }
.post .sbtn { display: inline-flex; align-items: center; gap: 8px; height: 40px; padding: 0 14px; border-radius: 11px; background: #fff; border: 1.5px solid var(--line2); font-weight: 650; font-size: 13.5px; color: var(--fg2); transition: border-color .15s, color .15s, transform .15s; }
.post .sbtn:hover { border-color: var(--red); color: var(--red-ink); transform: translateY(-1px); }
.post .copybox { display: none; width: 100%; margin-top: 4px; }
.post .copybox.show { display: block; }
.post .copybox input { width: 100%; font: inherit; font-size: 13.5px; padding: 10px 12px; border-radius: 10px; border: 1.5px solid var(--line2); background: #fff; color: var(--fg); }

/* ---------- cover ---------- */
.post .cover { margin: 0 0 clamp(34px, 5vw, 60px); }
.post .cover-img { width: 100%; aspect-ratio: 21 / 9; object-fit: cover; border-radius: var(--r-lg); box-shadow: var(--sh); background: var(--wash); }

/* ---------- reading layout ---------- */
.post .shell { display: grid; grid-template-columns: 230px minmax(0, 700px); justify-content: center; gap: clamp(34px, 6vw, 84px); align-items: start; }
.post .rail { position: sticky; top: 96px; }
.post .rail h4 { font-size: 11.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); font-weight: 800; margin-bottom: 14px; }
.post .toc { display: flex; flex-direction: column; border-left: 2px solid var(--line); }
.post .toc a { padding: 8px 0 8px 16px; margin-left: -2px; border-left: 2px solid transparent; font-size: 14.2px; font-weight: 600; line-height: 1.35; color: var(--muted); transition: color .15s, border-color .15s; }
.post .toc a:hover { color: var(--fg); }
.post .toc a.on { color: var(--red-ink); border-left-color: var(--red); }
.post .rail-cta { margin-top: 26px; padding: 18px; border-radius: var(--r); background: var(--wash); border: 1px solid var(--line); }
.post .rail-cta p { font-size: 13.8px; color: var(--muted); line-height: 1.5; margin: 0 0 12px; }
.post .rail-cta b { display: block; color: var(--fg); font-size: 15px; margin-bottom: 4px; line-height: 1.3; }

/* ---------- article body ---------- */
.post .art { min-width: 0; }
.post .takeaways { background: var(--wash); border: 1px solid var(--line); border-radius: var(--r-lg); padding: 24px 26px; margin-bottom: 40px; }
.post .takeaways h2 { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--red-ink); margin: 0 0 14px; font-weight: 800; }
.post .takeaways li { position: relative; padding: 7px 0 7px 30px; font-size: 16px; line-height: 1.55; color: var(--fg2); }
.post .takeaways li::before { content: ""; position: absolute; left: 0; top: 11px; width: 20px; height: 20px; border-radius: 50%; background: var(--red-lt) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='none' stroke='%23E21E26' stroke-width='3' stroke-linecap='round' stroke-linejoin='round' d='m6 12.5 4 4 8-9'/%3E%3C/svg%3E") center / 12px no-repeat; }
.post .prose { font-size: 18px; line-height: 1.78; color: var(--fg2); }
.post .prose h2 { font-size: clamp(25px, 3vw, 32px); letter-spacing: -.03em; margin: 56px 0 18px; }
.post .prose h2:first-child { margin-top: 0; }
.post .prose h3 { font-size: 21px; letter-spacing: -.02em; margin: 34px 0 10px; }
.post .prose p { margin-bottom: 20px; }
.post .prose strong { color: var(--fg); font-weight: 700; }
.post .prose a { color: var(--red-ink); font-weight: 650; text-decoration: underline; text-decoration-color: rgba(226,30,38,.35); text-underline-offset: 3px; transition: text-decoration-color .15s; }
.post .prose a:hover { text-decoration-color: var(--red); }
.post .prose ul:not([class]), .post .prose ul.bul { display: flex; flex-direction: column; gap: 14px; margin: 0 0 24px; }
.post .prose ul:not([class]) li, .post .prose ul.bul li { position: relative; padding-left: 26px; }
.post .prose ul:not([class]) li::before, .post .prose ul.bul li::before { content: ""; position: absolute; left: 4px; top: .72em; width: 8px; height: 8px; border-radius: 50%; background: var(--red); }
.post .prose ol:not([class]), .post .prose ol.stack { counter-reset: s; display: flex; flex-direction: column; gap: 12px; margin: 0 0 24px; }
.post .prose ol:not([class]) li, .post .prose ol.stack li { counter-increment: s; position: relative; padding: 18px 20px 18px 66px; border: 1px solid var(--line); border-radius: var(--r); background: #fff; box-shadow: var(--sh-sm); font-size: 16.5px; line-height: 1.6; }
.post .prose ol:not([class]) li::before, .post .prose ol.stack li::before { content: counter(s); position: absolute; left: 18px; top: 17px; width: 32px; height: 32px; border-radius: 10px; background: var(--red-lt); color: var(--red-ink); font-weight: 800; font-size: 15px; display: grid; place-items: center; }
.post .prose blockquote, .post .pull { margin: 34px 0; padding: 0; border: 0; background: none; font-size: clamp(22px, 2.6vw, 28px); line-height: 1.3; font-weight: 700; letter-spacing: -.025em; color: var(--fg); text-wrap: balance; }
.post .prose blockquote { padding-left: 22px; border-left: 4px solid var(--red); }
.post .pull em { font-style: normal; color: var(--red-ink); }

/* before / after stat cards */
.post .stats { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; margin: 28px 0 36px; }
.post .stat { background: #fff; border: 1px solid var(--line); border-radius: var(--r); padding: 20px 20px 18px; box-shadow: var(--sh-sm); display: flex; flex-direction: column; gap: 14px; min-width: 0; text-align: left; }
.post .stat-k { font-size: 11.5px; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; color: var(--muted); }
.post .row { display: flex; flex-direction: column; gap: 7px; }
.post .row-top { display: flex; align-items: baseline; justify-content: space-between; gap: 10px; font-variant-numeric: tabular-nums; }
.post .row-top span { font-size: 12.5px; font-weight: 650; color: var(--muted); }
.post .row-top b { font-size: 25px; font-weight: 800; letter-spacing: -.03em; color: var(--fg); }
.post .row.after .row-top b { color: var(--red-ink); }
.post .row.after .row-top span { color: var(--fg2); }
.post .bar { height: 8px; border-radius: 99px; background: var(--track); overflow: hidden; }
.post .bar i { display: block; height: 100%; border-radius: 99px; background: var(--line2); }
.post .row.after .bar i { background: linear-gradient(90deg, var(--red), #FF5A36); }
.post .chip-x { align-self: flex-start; font-size: 12px; font-weight: 800; color: var(--green-ink); background: var(--green-lt); padding: 4px 10px; border-radius: 99px; }

/* budget split */
.post .split { margin: 26px 0 32px; }
.post .split-bar { display: flex; height: 16px; border-radius: 99px; overflow: hidden; gap: 3px; }
.post .split-bar i { display: block; height: 100%; }
.post .split-bar i:nth-child(1) { background: #F2A6A9; } .post .split-bar i:nth-child(2) { background: var(--red); } .post .split-bar i:nth-child(3) { background: var(--blue); }
.post .split-key { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; margin-top: 14px; }
.post .split-key div { font-size: 14.5px; line-height: 1.4; color: var(--muted); }
.post .split-key b { display: block; font-size: 22px; letter-spacing: -.03em; color: var(--fg); }

/* objections */
.post .obj { margin: 0 0 14px; padding: 22px 24px; border-radius: var(--r); background: var(--wash); border: 1px solid var(--line); }
.post .prose .obj h3 { margin: 0 0 10px; font-size: 19px; display: flex; gap: 12px; align-items: flex-start; line-height: 1.3; }
.post .obj h3::before { content: "\201C"; font-size: 46px; line-height: .8; color: var(--red); font-weight: 800; flex: none; margin-top: 4px; }
.post .obj p { margin: 0; font-size: 16.5px; line-height: 1.68; }

.post .inline-cta { margin-top: 36px; padding: 26px; border-radius: var(--r-lg); background: #fff; border: 1px solid var(--line2); box-shadow: var(--sh); display: flex; gap: 18px; align-items: center; justify-content: space-between; flex-wrap: wrap; }
.post .inline-cta p { margin: 0; flex: 1 1 260px; font-size: 17px; line-height: 1.5; color: var(--fg); }

.post .author { margin-top: 48px; padding: 26px; border-radius: var(--r-lg); background: var(--wash); border: 1px solid var(--line); display: flex; gap: 20px; align-items: center; flex-wrap: wrap; }
.post .author img { width: 84px; height: 84px; border-radius: 50%; object-fit: cover; object-position: 54% 18%; box-shadow: 0 0 0 3px #fff, 0 0 0 4.5px var(--line2); flex: none; }
.post .author div { flex: 1 1 280px; min-width: 0; }
.post .author small { display: block; font-size: 11.5px; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; color: var(--red-ink); margin-bottom: 4px; }
.post .author b { display: block; font-size: 20px; letter-spacing: -.02em; margin-bottom: 6px; }
.post .author p { margin: 0; font-size: 15px; color: var(--muted); line-height: 1.6; }

/* ---------- related + cta band (article and archive) ---------- */
.related { padding-block: clamp(54px, 7vw, 90px); margin-top: clamp(48px, 6vw, 80px); background: var(--red-wash); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.sec-top { display: flex; justify-content: space-between; align-items: flex-end; gap: 16px; flex-wrap: wrap; margin-bottom: 28px; }
.sec-top .eyebrow { display: block; font-size: 12px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--red-dk); margin-bottom: 10px; }
.sec-top h2 { font-size: clamp(26px, 3.4vw, 38px); letter-spacing: -.03em; }
.more-link { font-weight: 700; font-size: 14.5px; color: var(--red-dk); display: inline-flex; gap: 6px; align-items: center; }
.rgrid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.rcard { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: var(--r); overflow: hidden; box-shadow: var(--sh-sm); transition: transform .25s, box-shadow .25s, border-color .25s; }
.rcard:hover { transform: translateY(-5px); box-shadow: var(--sh); border-color: var(--line-2); }
.rmedia { aspect-ratio: 16 / 8.5; overflow: hidden; background: var(--red-wash); }
.rmedia img { width: 100%; height: 100%; object-fit: cover; transition: transform .7s; }
.rcard:hover .rmedia img { transform: scale(1.06); }
.rbody { padding: 22px; display: flex; flex-direction: column; flex: 1; }
.rcat { font-weight: 800; font-size: 11px; letter-spacing: .13em; text-transform: uppercase; margin-bottom: 10px; }
.rcat.red { color: var(--red-dk); } .rcat.grn { color: #0F7A37; } .rcat.blu { color: var(--blue); }
.rcard h3 { font-size: 20px; line-height: 1.28; letter-spacing: -.02em; margin-bottom: 10px; }
.rcard p { font-size: 15px; color: var(--muted); line-height: 1.6; flex: 1; margin-bottom: 16px; }
.rmeta { padding-top: 14px; border-top: 1px solid var(--line); font-size: 12.5px; font-weight: 550; color: var(--muted); display: flex; justify-content: space-between; gap: 10px; }
.rmeta b { color: var(--red-dk); font-weight: 750; font-size: 13.5px; }

.cta-sec { padding-block: clamp(50px, 7vw, 88px); }
.band { position: relative; overflow: hidden; border-radius: var(--r-lg); padding: clamp(34px, 5.5vw, 70px) clamp(22px, 5vw, 64px); background: radial-gradient(600px 300px at 90% -10%, rgba(255,255,255,.16), transparent 60%), linear-gradient(135deg, #C8141C, #E21E26 55%, #FF4B3A); color: #fff; text-align: center; box-shadow: 0 28px 70px rgba(226,30,38,.2); }
.band::before { content: ""; position: absolute; inset: 0; background-image: radial-gradient(rgba(255,255,255,.18) 1px, transparent 1px); background-size: 22px 22px; -webkit-mask-image: linear-gradient(180deg, #000, transparent 80%); mask-image: linear-gradient(180deg, #000, transparent 80%); pointer-events: none; }
.band > * { position: relative; }
.band h2 { color: #fff; font-size: clamp(28px, 4vw, 46px); letter-spacing: -.034em; margin: 0 auto 14px; max-width: 760px; }
.band p { color: rgba(255,255,255,.92); font-size: clamp(16px, 1.4vw, 18.5px); max-width: 620px; margin: 0 auto 28px; }
.band .row-btns { display: flex; gap: 12px; flex-wrap: wrap; justify-content: center; }
.band .fine { margin: 22px auto 0; font-size: 13px; opacity: .85; color: #fff; }
.btn-ghost-w { background: rgba(255,255,255,.12); color: #fff; border-color: rgba(255,255,255,.45); }
.btn-ghost-w:hover { background: rgba(255,255,255,.22); transform: translateY(-2px); }

/* ---------- archive ---------- */
.ba .ba-hero { padding-bottom: clamp(30px, 4vw, 48px); }
.ba-search { position: relative; max-width: 620px; margin: 26px auto 0; }
.ba-search svg { position: absolute; left: 18px; top: 50%; transform: translateY(-50%); color: var(--muted); pointer-events: none; }
.ba-search input { width: 100%; height: 58px; padding: 0 118px 0 50px; border-radius: 16px; border: 1.5px solid var(--line-2); background: #fff; font: inherit; font-size: 16px; color: var(--ink); box-shadow: var(--sh); transition: border-color .15s, box-shadow .15s; -webkit-appearance: none; appearance: none; }
.ba-search input::-webkit-search-cancel-button { display: none; }
.ba-search input:focus { outline: none; border-color: var(--red); box-shadow: 0 0 0 4px rgba(226,30,38,.12), var(--sh); }
.ba-search .go { position: absolute; right: 7px; top: 7px; height: 44px; padding: 0 20px; border-radius: 11px; background: linear-gradient(180deg, #F0434A, var(--red)); color: #fff; font-weight: 700; font-size: 14.5px; box-shadow: var(--sh-red); }
.ba-search .clear { position: absolute; right: 100px; top: 50%; transform: translateY(-50%); width: 28px; height: 28px; border-radius: 50%; background: var(--red-lt); color: var(--red-dk); font-size: 17px; line-height: 1; display: none; }
.ba-search.has-q .clear { display: block; }
.ba-hint { margin: 12px 0 0; font-size: 13px; color: var(--muted); }
.ba-hint kbd { font: inherit; font-size: 12px; font-weight: 700; padding: 1px 7px; border-radius: 6px; border: 1px solid var(--line-2); background: #fff; color: var(--ink-2); }
.ba-cats { display: flex; gap: 8px; flex-wrap: wrap; justify-content: center; margin-top: 20px; }
.ba-cat { display: inline-flex; align-items: center; gap: 7px; padding: 8px 15px; border-radius: 999px; border: 1.5px solid var(--line-2); background: #fff; font-weight: 650; font-size: 13.5px; color: var(--ink-2); transition: all .15s; }
.ba-cat em { font-style: normal; font-size: 11.5px; font-weight: 800; padding: 1px 7px; border-radius: 99px; background: var(--red-lt); color: var(--red-dk); }
.ba-cat:hover { border-color: var(--red); color: var(--red-dk); }
.ba-cat.on { background: var(--ink); border-color: var(--ink); color: #fff; }
.ba-cat.on em { background: rgba(255,255,255,.2); color: #fff; }

.ba-main { padding-block: clamp(30px, 4vw, 52px) clamp(56px, 7vw, 92px); }
.ba-status { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-bottom: 18px; font-size: 14px; color: var(--muted); font-weight: 550; }
.ba-status b { color: var(--ink); }

/* latest post, highlighted */
.ba-feature { position: relative; display: grid; grid-template-columns: minmax(0, 1.12fr) minmax(0, 1fr); background: #fff; border: 2px solid var(--red); border-radius: 26px; overflow: hidden; box-shadow: 0 4px 8px rgba(23,24,28,.04), 0 28px 70px rgba(226,30,38,.16); margin-bottom: 28px; transition: transform .25s, box-shadow .25s; }
.ba-feature:hover { transform: translateY(-4px); box-shadow: 0 6px 12px rgba(23,24,28,.05), 0 34px 80px rgba(226,30,38,.22); }
.ba-feature .fm { position: relative; min-height: 100%; background: var(--red-wash); overflow: hidden; }
.ba-feature .fm img { width: 100%; height: 100%; object-fit: cover; aspect-ratio: 16 / 11; transition: transform .8s; }
.ba-feature:hover .fm img { transform: scale(1.05); }
.ba-feature .tag { position: absolute; top: 18px; left: 18px; z-index: 2; display: inline-flex; align-items: center; gap: 8px; padding: 7px 14px; border-radius: 999px; background: var(--gold); color: #3B2A00; font-weight: 800; font-size: 11.5px; letter-spacing: .12em; text-transform: uppercase; box-shadow: 0 8px 20px rgba(245,179,1,.4); }
.ba-feature .tag i { width: 8px; height: 8px; border-radius: 50%; background: #3B2A00; animation: pulse 2s infinite; }
.ba-feature .fb { padding: clamp(26px, 3.4vw, 46px); display: flex; flex-direction: column; justify-content: center; gap: 14px; background: linear-gradient(180deg, #fff, var(--red-wash)); }
.ba-feature .fb .rcat { margin: 0; }
.ba-feature h2 { font-size: clamp(26px, 3vw, 38px); letter-spacing: -.034em; line-height: 1.1; }
.ba-feature p { margin: 0; color: var(--muted); font-size: 16.5px; line-height: 1.65; }
.ba-feature .fmeta { display: flex; align-items: center; justify-content: space-between; gap: 14px; flex-wrap: wrap; margin-top: 6px; padding-top: 18px; border-top: 1px solid var(--line); font-size: 13.5px; font-weight: 550; color: var(--muted); }
.ba-feature .fmeta .btn { padding: 12px 20px; }

.ba-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 22px; }
.ba-grid .rcard h3 { font-size: 19px; }
.ba-empty { text-align: center; padding: 50px 20px; border: 1.5px dashed var(--line-2); border-radius: var(--r-lg); background: #fff; }
.ba-empty b { display: block; font-size: 20px; margin-bottom: 6px; }
.ba-empty p { color: var(--muted); margin: 0 0 16px; }
[data-post][hidden], .ba-empty[hidden], .ba-status [hidden] { display: none !important; }

@media (max-width: 980px) {
  .post .shell { grid-template-columns: minmax(0, 1fr); }
  .post .rail { position: static; order: -1; }
  .post .rail-cta { display: none; }
  .post .toc { flex-direction: row; flex-wrap: wrap; gap: 8px; border-left: 0; }
  .post .toc a { margin: 0; padding: 8px 14px; border: 1.5px solid var(--line2); border-radius: 99px; font-size: 13.5px; background: #fff; }
  .post .toc a.on { border-color: var(--red); background: var(--red-lt); }
  .post .rail h4 { margin-bottom: 10px; }
  .post .cover-img { aspect-ratio: 16 / 9; }
  .ba-feature { grid-template-columns: minmax(0, 1fr); }
  .ba-feature .fm img { aspect-ratio: 16 / 9; }
  .ba-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 760px) {
  .post .stats, .post .split-key, .rgrid, .ba-grid { grid-template-columns: minmax(0, 1fr); }
  .post .prose { font-size: 17px; }
  .post .takeaways { padding: 20px; }
  .post .prose ol:not([class]) li, .post .prose ol.stack li { padding: 16px 16px 16px 58px; }
  .post .prose ol:not([class]) li::before, .post .prose ol.stack li::before { left: 14px; }
  .post .share-lbl { width: 100%; }
  .ba-search input { height: 54px; padding-right: 96px; }
  .ba-search .go { height: 40px; padding: 0 16px; }
  .ba-search .clear { right: 86px; }
  .ba-hint { display: none; }
}
@media (prefers-reduced-motion: reduce) { .ba-feature .tag i { animation: none; } .rcard, .ba-feature, .rmedia img { transition: none; } }
.post .prose a.btn { color: #fff; text-decoration: none; font-weight: 650; } .post .prose a.btn:hover { color: #fff; }

/* ---------- reusable article components (comparison, answer box, tables, red flags, bills, FAQ) ---------- */
/* .vs : two options side by side */
.post .vs { display: grid; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr); gap: 14px; align-items: stretch; margin: 26px 0 30px; }
.post .vs-card { padding: 22px 22px 20px; border-radius: var(--r); background: #fff; border: 1.5px solid var(--line2); box-shadow: var(--sh-sm); }
.post .vs-card.is-hl { border-color: var(--red); box-shadow: 0 4px 8px rgba(23,24,28,.04), 0 18px 44px rgba(226,30,38,.14); }
.post .vs-k { display: block; font-size: 11.5px; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.post .vs-card.is-hl .vs-k { color: var(--red-ink); }
.post .vs-price { display: block; font-size: clamp(30px, 4vw, 40px); font-weight: 800; letter-spacing: -.035em; line-height: 1.05; color: var(--fg); }
.post .vs-card:not(.is-hl) .vs-price { color: #7A7A82; }
.post .vs-price small { font-size: 15px; font-weight: 600; letter-spacing: 0; color: var(--muted); }
.post .vs-card p { margin: 12px 0 0; font-size: 16px; line-height: 1.5; color: var(--fg2); }
.post .vs-mid { align-self: center; width: 44px; height: 44px; border-radius: 50%; background: var(--fg); color: #fff; display: grid; place-items: center; font-size: 13px; font-weight: 800; letter-spacing: .06em; }

/* .answer : the short answer box */
.post .answer { margin: 8px 0 38px; padding: 22px 24px; border-radius: var(--r-lg); background: var(--wash); border: 1px solid var(--line); border-left: 5px solid var(--red); }
.post .answer b.k { display: block; font-size: 12px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--red-ink); margin-bottom: 8px; }
.post .answer p { margin: 0; font-size: 17.5px; line-height: 1.65; color: var(--fg); }

/* .tbl : responsive table (scrolls sideways on phones) */
.post .tbl { margin: 24px 0 8px; overflow-x: auto; -webkit-overflow-scrolling: touch; background: #fff; border: 1px solid var(--line); border-radius: var(--r); box-shadow: var(--sh-sm); }
.post .tbl table { width: 100%; min-width: 540px; border-collapse: collapse; font-size: 15px; line-height: 1.45; }
.post .tbl th, .post .tbl td { padding: 13px 16px; text-align: left; vertical-align: top; border-bottom: 1px solid var(--line); }
.post .tbl thead th { font-size: 11.5px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); background: var(--wash); white-space: nowrap; }
.post .tbl tbody tr:last-child td { border-bottom: 0; }
.post .tbl td:first-child { font-weight: 700; color: var(--fg); }
.post .tbl .hl { color: var(--red-ink); font-weight: 700; }
.post .tbl tbody tr:hover td { background: #FFFCFB; }
.post .tbl-note { margin: 10px 2px 26px; font-size: 13.5px; line-height: 1.5; color: var(--muted); }

/* ul.flags : red-cross warning list */
.post .prose ul.flags { display: flex; flex-direction: column; gap: 12px; margin: 0 0 24px; }
.post .prose ul.flags li { position: relative; padding: 14px 16px 14px 52px; border-radius: var(--r); background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-sm); font-size: 16.5px; line-height: 1.55; }
.post .prose ul.flags li::before { content: ""; position: absolute; left: 16px; top: 15px; width: 24px; height: 24px; border-radius: 50%; background: var(--red-lt) url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'><path fill='none' stroke='%23E21E26' stroke-width='2' stroke-linecap='round' d='M3 3l6 6M9 3l-6 6'/></svg>") center / 12px no-repeat; }

/* .bills : monthly cost breakdown cards */
.post .bills { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; margin: 24px 0 30px; }
.post .bill { padding: 20px 20px 18px; border-radius: var(--r); background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-sm); min-width: 0; }
.post .bill-k { display: block; font-size: 11.5px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }
.post .bill-total { display: block; font-size: clamp(22px, 2.4vw, 28px); font-weight: 800; letter-spacing: -.03em; line-height: 1.15; color: var(--red-ink); }
.post .bill-sum { display: block; margin-top: 12px; padding-top: 12px; border-top: 1px dashed var(--line2); font-size: 14px; line-height: 1.55; color: var(--muted); }

/* .faq : click-to-open questions */
.post .faq { margin: 18px 0 0; display: flex; flex-direction: column; gap: 10px; }
.post .faq details { border: 1px solid var(--line); border-radius: var(--r); background: #fff; box-shadow: var(--sh-sm); }
.post .faq summary { list-style: none; cursor: pointer; padding: 18px 54px 18px 20px; position: relative; font-weight: 700; font-size: 17px; line-height: 1.4; color: var(--fg); }
.post .faq summary::-webkit-details-marker { display: none; }
.post .faq summary::after { content: "+"; position: absolute; right: 18px; top: 50%; transform: translateY(-50%); width: 28px; height: 28px; border-radius: 50%; background: var(--red-lt); color: var(--red-ink); display: grid; place-items: center; font-size: 20px; font-weight: 600; line-height: 1; transition: transform .2s, background .2s; }
.post .faq details[open] summary::after { content: "\2212"; background: var(--red); color: #fff; }
.post .faq details p { margin: 0; padding: 0 20px 20px; font-size: 16.5px; line-height: 1.7; color: var(--fg2); }

@media (max-width: 760px) {
  .post .vs { grid-template-columns: minmax(0, 1fr); }
  .post .vs-mid { margin: -4px auto; }
  .post .bills { grid-template-columns: minmax(0, 1fr); }
  .post .answer { padding: 18px; }
  .post .tbl th, .post .tbl td { padding: 11px 13px; }
}
.post .prose a.btn.btn-outline-blue { color: #2457F5; } .post .prose a.btn.btn-outline-blue:hover { color: #fff; }
.post .inline-cta .cta-btns { display: flex; gap: 12px; flex-wrap: wrap; flex: 0 0 auto; }
.post .inline-cta.is-stack { flex-direction: column; align-items: flex-start; }
.post .inline-cta.is-stack p { flex: none; }

/* ---------- more reusable article components (audit / how-to style articles) ---------- */
/* .maths : "a ÷ b = c" visual */
.post .maths { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr; gap: 10px; align-items: center; margin: 24px 0 26px; padding: 22px; border-radius: var(--r-lg); background: var(--wash); border: 1px solid var(--line); }
.post .maths div { text-align: center; }
.post .maths b { display: block; font-size: clamp(20px, 2.6vw, 28px); letter-spacing: -.03em; line-height: 1.15; color: var(--fg); }
.post .maths .out b { color: var(--red-ink); }
.post .maths small { display: block; margin-top: 4px; font-size: 12.5px; font-weight: 600; color: var(--muted); }
.post .maths i { font-style: normal; font-size: 22px; font-weight: 700; color: var(--muted); }

/* ul.ticks : green-tick list */
.post .prose ul.ticks { display: flex; flex-direction: column; gap: 12px; margin: 0 0 24px; }
.post .prose ul.ticks li { position: relative; padding: 14px 16px 14px 52px; border-radius: var(--r); background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-sm); font-size: 16.5px; line-height: 1.55; }
.post .prose ul.ticks li::before { content: ""; position: absolute; left: 16px; top: 15px; width: 24px; height: 24px; border-radius: 50%; background: var(--green-lt) url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'><path fill='none' stroke='%2316A34A' stroke-width='2' stroke-linecap='round' stroke-linejoin='round' d='M2.6 6.4l2.2 2.1L9.6 3.6'/></svg>") center / 13px no-repeat; }

/* .plan3 : three-step time plan with bars */
.post .plan3 { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; margin: 24px 0 8px; }
.post .plan3 > div { position: relative; padding: 22px 20px 18px; border-radius: var(--r); background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-sm); overflow: hidden; }
.post .plan3 > div::before { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 5px; background: linear-gradient(90deg, var(--red), #FF5A36); }
.post .plan3 > div:nth-child(2)::before { background: linear-gradient(90deg, #2457F5, #5B8CFF); }
.post .plan3 > div:nth-child(3)::before { background: linear-gradient(90deg, var(--green), #34D399); }
.post .plan3 .p-min { display: block; font-size: clamp(22px, 2.4vw, 28px); font-weight: 800; letter-spacing: -.03em; line-height: 1.1; color: var(--fg); }
.post .plan3 .p-min small { font-size: 13px; font-weight: 700; color: var(--muted); letter-spacing: 0; }
.post .plan3 .p-focus { display: block; margin: 8px 0 12px; font-size: 15.5px; font-weight: 700; color: var(--fg2); }
.post .plan3 .p-q { display: flex; flex-wrap: wrap; gap: 6px; }
.post .plan3 .p-q a { display: inline-flex; align-items: center; justify-content: center; min-width: 36px; height: 30px; padding: 0 9px; border-radius: 99px; background: var(--wash); border: 1px solid var(--line2); font-size: 12.5px; font-weight: 800; color: var(--fg2); text-decoration: none; transition: border-color .15s, color .15s; }
.post .plan3 .p-q a:hover { border-color: var(--red); color: var(--red-ink); }
.post .prose .plan3 .p-q a { text-decoration: none; font-weight: 800; }

/* .duo : two cards side by side with a title and bullets */
.post .duo { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; margin: 22px 0 26px; }
.post .duo-card { padding: 22px 22px 18px; border-radius: var(--r); background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-sm); }
.post .duo-card .d-k { display: inline-block; font-size: 11.5px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; padding: 4px 11px; border-radius: 99px; margin-bottom: 12px; background: var(--blue-lt); color: var(--blue); }
.post .duo-card.is-g .d-k { background: var(--green-lt); color: #0F7A37; }
.post .duo-card h4 { font-size: 20px; letter-spacing: -.02em; margin: 0 0 6px; }
.post .duo-card .d-sub { margin: 0 0 12px; font-size: 15px; font-weight: 650; color: var(--fg2); }
.post .duo-card ul { margin: 0; display: flex; flex-direction: column; gap: 8px; }
.post .prose .duo-card li { font-size: 15.5px; line-height: 1.5; padding-left: 22px; }
.post .prose .duo-card li::before { width: 7px; height: 7px; top: .62em; left: 3px; }

/* .qjump : jump-to grid of numbered chips */
.post .qjump { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 8px; margin: 18px 0 30px; }
.post .qjump a { display: flex; flex-direction: column; gap: 3px; padding: 11px 12px; border-radius: 12px; background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-sm); text-decoration: none; font-size: 12.5px; line-height: 1.3; font-weight: 600; color: var(--muted); transition: border-color .15s, transform .15s; }
.post .qjump a b { font-size: 18px; font-weight: 800; letter-spacing: -.02em; color: var(--red-ink); }
.post .qjump a:hover { border-color: var(--red); transform: translateY(-2px); }
.post .prose .qjump a { text-decoration: none; font-weight: 600; color: var(--muted); }

/* .qcard : one audit question (why / good / red flag / check) */
.post .qcard { margin: 0 0 22px; border-radius: var(--r-lg); background: #fff; border: 1px solid var(--line); box-shadow: var(--sh); overflow: hidden; scroll-margin-top: 96px; }
.post .qcard-h { display: flex; align-items: flex-start; gap: 14px; padding: 20px 22px 16px; background: linear-gradient(180deg, #FFFAF9, #fff); border-bottom: 1px solid var(--line); }
.post .qn { flex: none; width: 42px; height: 42px; border-radius: 13px; display: grid; place-items: center; font-weight: 800; font-size: 19px; color: #fff; background: linear-gradient(145deg, #F2555B, #E21E26); box-shadow: 0 6px 14px rgba(226,30,38,.25); }
.post .qcard-h h3 { margin: 0; font-size: clamp(19px, 2.1vw, 23px); line-height: 1.25; letter-spacing: -.02em; }
.post .qtime { display: block; margin-top: 4px; font-size: 12.5px; font-weight: 700; color: var(--muted); letter-spacing: .02em; }
.post .qrow { display: grid; grid-template-columns: 138px minmax(0, 1fr); gap: 4px 18px; padding: 15px 22px; border-bottom: 1px solid var(--line); }
.post .qrow:last-child { border-bottom: 0; }
.post .qrow > b { font-size: 11.5px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; padding-top: 3px; color: var(--muted); }
.post .qrow > div, .post .qrow > p { margin: 0; font-size: 16.5px; line-height: 1.65; }
.post .qrow.good { background: #F7FCF9; } .post .qrow.good > b { color: #0F7A37; }
.post .qrow.bad { background: #FFF8F7; } .post .qrow.bad > b { color: var(--red-ink); }
.post .qrow.chk { background: #F7F9FF; } .post .qrow.chk > b { color: var(--blue); }
.post .qextra { padding: 16px 22px 8px; border-bottom: 1px solid var(--line); background: #fff; }
.post .qextra h4 { margin: 0 0 8px; font-size: 17px; letter-spacing: -.01em; }
.post .qextra p { margin: 0 0 14px; font-size: 16.5px; line-height: 1.65; }
.post .qextra ul { margin: 0 0 14px; display: flex; flex-direction: column; gap: 10px; }

@media (max-width: 980px) { .post .qjump { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 760px) {
  .post .plan3, .post .duo { grid-template-columns: minmax(0, 1fr); }
  .post .maths { grid-template-columns: minmax(0, 1fr); } .post .maths i { display: none; }
  .post .qrow { grid-template-columns: minmax(0, 1fr); padding: 14px 18px; }
  .post .qcard-h { padding: 18px; } .post .qextra { padding: 14px 18px 6px; }
}

/* ===== .ladder: ranked steps of a metric ladder (cost per lead article) ===== */
.post ol.ladder { list-style: none; margin: 22px 0 28px; padding: 0; counter-reset: lad; display: flex; flex-direction: column; gap: 10px; }
.post ol.ladder li { counter-increment: lad; display: grid; grid-template-columns: 40px minmax(0, 1fr) auto; gap: 4px 16px; align-items: start; margin: 0; padding: 16px 18px; border-radius: var(--r); background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-sm); }
.post ol.ladder li::before { content: counter(lad); display: grid; place-items: center; width: 36px; height: 36px; border-radius: 11px; background: var(--blue-lt); color: var(--blue); font-weight: 800; font-size: 16px; grid-row: 1 / span 2; position: static; }
.post ol.ladder li:nth-child(n+5)::before { background: var(--red-lt); color: var(--red-ink); }
.post ol.ladder li:nth-child(n+8)::before { background: var(--fg); color: #fff; }
.post ol.ladder li b { font-size: 17px; letter-spacing: -.01em; line-height: 1.35; }
.post ol.ladder li p { grid-column: 2; margin: 0; font-size: 16px; line-height: 1.62; color: var(--fg2); }
.post ol.ladder li .lt { grid-column: 3; grid-row: 1; justify-self: end; font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; padding: 4px 10px; border-radius: 99px; background: var(--blue-lt); color: var(--blue); white-space: nowrap; }
.post ol.ladder li:nth-child(n+5) .lt { background: var(--red-lt); color: var(--red-ink); }
.post ol.ladder li:nth-child(n+8) .lt { background: var(--fg); color: #fff; }
@media (max-width: 640px) {
  .post ol.ladder li { grid-template-columns: 36px minmax(0, 1fr); padding: 14px; }
  .post ol.ladder li .lt { grid-column: 2; grid-row: auto; justify-self: start; order: 3; margin-top: 6px; }
}

/* =====================================================================
   PART 3 - MODERN LAYER (2026-10): matches the main site's refreshed look.
   Self-contained: everything here lives in blog.css, nothing is loaded from
   the main site's CSS/JS. Grid backdrops, gradient accents, layered depth.
   ===================================================================== */

/* ---- shared ---- */
.eyebrow-pill { -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); box-shadow: 0 2px 10px rgba(226,30,38,.08); }
.btn-primary { position: relative; overflow: hidden; }
.btn-primary::after { content: ''; position: absolute; top: 0; bottom: 0; left: -60%; width: 40%; transform: skewX(-20deg); background: linear-gradient(90deg, transparent, rgba(255,255,255,.35), transparent); transition: left .6s ease; pointer-events: none; }
.btn-primary:hover::after { left: 130%; }
.progress { background: linear-gradient(90deg, var(--red), #FF5A36 55%, var(--blue)); box-shadow: 0 1px 8px rgba(226,30,38,.4); }

/* ---- archive hero: grid backdrop + glows ---- */
.ba .page-hero {
  background:
    radial-gradient(900px 480px at 100% 0%, rgba(36,87,245,.10), transparent 60%),
    radial-gradient(700px 400px at 0% 100%, rgba(226,30,38,.10), transparent 60%),
    #FBF9F7;
}
.ba .page-hero::before {
  background-image: linear-gradient(rgba(23,24,28,.045) 1px, transparent 1px), linear-gradient(90deg, rgba(23,24,28,.045) 1px, transparent 1px);
  background-size: 56px 56px;
  -webkit-mask-image: linear-gradient(180deg, #000, transparent 88%); mask-image: linear-gradient(180deg, #000, transparent 88%);
}
.ba .page-hero .h1 { font-size: clamp(40px, 6vw, 68px); letter-spacing: -.045em; }
.ba .page-hero .h1 em { background: linear-gradient(95deg, #E21E26 0%, #FF4B3A 55%, #FF8A3D 100%); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.ba-search input { box-shadow: 0 1px 1px rgba(23,24,28,.04), 0 18px 40px -18px rgba(23,24,28,.28); }
.ba-search input:focus { border-color: var(--blue); box-shadow: 0 0 0 4px rgba(36,87,245,.14), 0 18px 40px -18px rgba(23,24,28,.28); }
.ba-cat { box-shadow: 0 6px 16px -10px rgba(23,24,28,.3); transition: transform .2s, border-color .2s, background .2s; }
.ba-cat:hover { transform: translateY(-2px); }
.ba-cat.on { background: linear-gradient(135deg, #2A2C33, #131417); }

/* ---- archive: featured + cards ---- */
.ba-feature { border: 1px solid rgba(226,30,38,.35); box-shadow: 0 0 0 4px rgba(226,30,38,.06), 0 4px 8px rgba(23,24,28,.04), 0 40px 80px -30px rgba(226,30,38,.35); }
.ba-feature .fb { background: linear-gradient(160deg, #fff 0%, #FFF6F3 100%); }
.ba-feature h2 { background: linear-gradient(180deg, #17181C, #2A2C33); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.rcard { border: 1px solid rgba(23,24,28,.07); box-shadow: 0 1px 1px rgba(23,24,28,.04), 0 8px 18px -6px rgba(23,24,28,.08), 0 26px 50px -26px rgba(23,24,28,.16); transition: transform .28s cubic-bezier(.22,1,.36,1), box-shadow .28s; }
.rcard:hover { transform: translateY(-7px); box-shadow: 0 1px 1px rgba(23,24,28,.04), 0 14px 26px -8px rgba(23,24,28,.12), 0 44px 70px -28px rgba(226,30,38,.28); }
.ba-main { background: linear-gradient(180deg, #fff, #FFF9F7 100%); }

/* ---- post header: same grid hero feel ---- */
.post .head { position: relative; isolation: isolate; overflow: hidden;
  background:
    radial-gradient(900px 460px at 100% 0%, rgba(36,87,245,.10), transparent 60%),
    radial-gradient(760px 420px at 0% 100%, rgba(226,30,38,.10), transparent 60%),
    #FBF9F7; }
.post .head::before { content: ''; position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background-image: linear-gradient(rgba(23,24,28,.045) 1px, transparent 1px), linear-gradient(90deg, rgba(23,24,28,.045) 1px, transparent 1px);
  background-size: 56px 56px; -webkit-mask-image: linear-gradient(180deg, #000, transparent 90%); mask-image: linear-gradient(180deg, #000, transparent 90%); }
.post .title { letter-spacing: -.045em; }
.post .title em { background: linear-gradient(95deg, #E21E26 0%, #FF4B3A 55%, #FF8A3D 100%); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.post .cover-img { box-shadow: 0 0 0 1px rgba(23,24,28,.06), 0 4px 10px rgba(23,24,28,.05), 0 40px 80px -34px rgba(23,24,28,.4); }
.post .sbtn { box-shadow: 0 6px 16px -10px rgba(23,24,28,.35); }

/* ---- post: reading furniture ---- */
.post .takeaways { background: linear-gradient(135deg, #FFF4F1, #FFFBFA); border-color: rgba(226,30,38,.16); box-shadow: 0 18px 40px -26px rgba(226,30,38,.4); position: relative; overflow: hidden; }
.post .takeaways::before { content: ''; position: absolute; left: 0; top: 0; bottom: 0; width: 4px; background: linear-gradient(180deg, var(--red), var(--blue)); }
.post .rail-cta { background: linear-gradient(145deg, #FFF3F0, #fff); box-shadow: 0 18px 36px -24px rgba(226,30,38,.45); }
.post .author { background: linear-gradient(135deg, #FFF6F3, #fff); box-shadow: 0 18px 40px -28px rgba(23,24,28,.3); }

/* ---- post: article components get the same layered depth ---- */
.post .vs-card, .post .answer, .post .tbl, .post .qcard, .post .plan3 > div, .post .duo-card, .post .maths, .post .faq details, .post .bills > *, .post .stat,
.post .stack li, .post ul.ticks li, .post ol.ladder li, .post .inline-cta, .post .calc, .post .audit, .post .obj {
  box-shadow: 0 1px 1px rgba(23,24,28,.04), 0 8px 18px -8px rgba(23,24,28,.10), 0 24px 46px -28px rgba(23,24,28,.16);
}
.post .vs-card.is-hl, .post .duo-card.is-g, .post .qcard { transition: transform .25s cubic-bezier(.22,1,.36,1), box-shadow .25s; }
.post .qcard:hover, .post .vs-card:hover, .post .duo-card:hover { transform: translateY(-3px); }
.post .inline-cta { background: linear-gradient(135deg, #FFF5F2, #fff 70%); border-color: rgba(226,30,38,.18); }

/* ---- related + CTA band ---- */
.cta-sec .band { position: relative; overflow: hidden; }
.cta-sec .band::after { content: ''; position: absolute; width: 480px; height: 480px; right: -140px; bottom: -240px; border-radius: 50%; background: radial-gradient(circle, rgba(255,214,120,.42), transparent 65%); pointer-events: none; }

@media (max-width: 760px) {
  .ba .page-hero .h1 { font-size: clamp(40px, 11vw, 56px); }
  .post .title { font-size: clamp(34px, 9.4vw, 48px); }
  .post .head::before, .ba .page-hero::before { background-size: 44px 44px; }
}

.post .head { padding-bottom: clamp(36px, 4.6vw, 58px); }