Growth Proposal — Mr. Vishal | Grand Business Media
Grand Business Media
Confidential Growth Proposal · 2026
High-Ticket Buyer Growth System™
Not leads.
Closures.
A full-funnel acquisition system built
to move serious buyers, not generate numbers.
Pyramid Heights
Pre-Launch
Godrej Air
Ready Move · Resale
Prepared for
Mr. Vishal
April 2026
Grand Business Media
AI Ads & Automation Agency

Most campaigns fail
before the sales call.

You're not losing deals at the site visit. You're losing them in the 72 hours after the first inquiry — when nobody follows up, when leads go cold, and when buyers quietly choose someone else.

80

80% of leads die from zero follow-up

Most teams call once, get no response, and mark the lead cold. The buyer was never followed up with a single structured message. Gone forever.

01

High-ticket buyers need 7–12 touchpoints

₹3–10 Cr decisions aren't made on impulse. The buyer is researching, comparing, and waiting for someone to build enough trust to say yes.

02

More leads ≠ more revenue

A pipeline with 300 dead leads and no nurture is worth zero. A pipeline of 40 warmed, engaged buyers with a follow-up system closes deals.

03

CPL is a vanity metric

A ₹2,000 lead that converts beats a ₹300 lead every single time. We optimise for revenue per rupee spent — not cost per inquiry.

The Solution

High-Ticket Buyer
Growth System™

A six-layer acquisition and conversion engine. Every layer is designed to do one thing: move serious buyers closer to a site visit and a signed deal.

01
Demand Creation
Meta Ads — Emotional + Aspirational Creatives
Scroll-stopping video and static ads built around aspiration, lifestyle, and scarcity. Not feature lists — desire. Targeting HNI profiles across Delhi-NCR on Facebook & Instagram.
₹600–800
Target CPL
02
Intent Capture
Google Ads — High-Intent Search + Disply Traffic
Buyers actively searching "Pyramid Heights Gurgaon", "Godrej Air resale", "ready to move flats Gurgaon" — we capture them at decision point. Higher intent, warmer leads.
₹1,500–1,800
Avg. CPL
03
Zero Leakage
CRM Integration — Every Lead Tracked Instantly
All leads from Meta and Google are pushed into CRM in real time. No manual entry. No lead sitting in a spreadsheet for 3 days. The moment a lead comes in, the system moves.
0
Lead Leakage
04
Core Engine
30-Message WhatsApp Nurture Sequence
Text, voice notes, project highlights, testimonials. Delivered over 30 days. Filters out tyre-kickers, builds trust before the sales call, and warms up buyers before a site visit is even proposed.
30
Touch Points
05
Filtering
Behaviour-Based Lead Prioritization
Leads are prioritized based on engagement signals (clicks, replies, video views), but final qualification is handled through structured follow-ups and human interaction — ensuring no serious buyer is missed.
Show-Up Rate
06
Closure
Site Visit Booking + Deal Tracking
Automated site visit booking flows, structured follow-ups, and full visibility on deal progression — from inquiry to closure.
High-Ticket
Deal Value
The Projects

Two projects.
One integrated system.

Pyramid Heights and Godrej Air require different messaging, different buyer psychology, and different ad strategies — but they run on the same conversion engine.

Project 01
Pyramid
Heights
Pre-Launch
Daily Budget
₹2,000–2,500/day
Expected CPL
₹600–800
Est. Daily Leads
3–4/day

Strategy Focus

Meta-heavy — aspiration & FOMO-driven creatives. Pre-launch exclusivity messaging.
Creatives: "Be among the first. Before the prices change." — scarcity + prestige framing.
Google: branded + competitor keywords. Capture buyers researching pre-launch projects.
WhatsApp nurture: project vision, developer credibility, price appreciation narrative.
Goal: Site visit appointments within 14–21 days of first inquiry.
Meta (Primary) Google (Support)
Project 02
Godrej
Air
Ready Move · Resale
Daily Budget
₹1,500–2,000/day
Expected CPL
₹600–800
Est. Daily Leads
2–3/day

Strategy Focus

Google-heavy — "ready to move" & "resale" high-intent keywords. Buyers in decision mode.
Creatives: lifestyle + possession-readiness. "Move in next month. No wait."
Meta retargeting: hit website visitors with urgency-based social proof ads.
WhatsApp nurture: property walkthrough, testimonials from existing residents, loan/possession paperwork ease.
Goal: Site visit within 7–10 days. Faster cycle than pre-launch.
Google (Primary) Meta (Retarget)
Budget Breakdown

Where every rupee
is working.

This is the recommended ad spend structure. These are client-side media budgets — separate from the management fee. Every spend is tracked against site visits, not just leads.

Project Platforms Daily Budget Monthly Budget Est. Leads Avg CPL
Pyramid Heights Meta + Google ₹2,000 – ₹2,500 ₹60,000 – ₹75,000 70 – 90 ₹600 – ₹800
Godrej Air Meta + Google ₹1,500 – ₹2,000 ₹45,000 – ₹60,000 50 – 70 ₹600 – ₹800
Total ₹3,500 – ₹4,500 ₹1,05,000 – ₹1,35,000 120 – 160
How to read this table: The goal is not 145 leads. Out of these, the WhatsApp nurture sequence will filter and identify ~30–45 engaged buyers. Of those, we aim to convert 12–18 into site visits per month. At a normal closure rate of 10–15%, that's 1–3 deal closures per month — with commissions ranging ₹20L to ₹80L per deal.
~120 Monthly Leads
(Combined)
45–50 Qualified &
Engaged Buyers
22-27 Site Visit
Bookings / Month
~3 Projected Deal
Closures / Month
Nurture System

30 touchpoints.
One serious buyer.

This is where most agencies fail. Our 30-message WhatsApp sequence doesn’t just nurture — it actively moves buyers toward calls and site visits from Day 1, while filtering serious intent over time.

Phase 01
Day 1–3
Immediate Engagement
  • Instant welcome message
  • Project intro (text + visual)
  • Voice note from advisor
  • Key USPs in bullet format
  • Soft call CTA within first interaction
  • Direct site visit option shared from Day 1
Phase 02
Day 4–8
Trust Building
  • Developer track record
  • Location advantage walkthrough
  • Testimonials & handovers
  • Project site updates
  • Reinforced call & site visit CTA
  • Buyer intent probing
Phase 03
Day 9–15
Value Proof
  • Price appreciation data
  • Neighbourhood comparison
  • Floor plan walkthrough
  • Investment case study
  • Strong push for site visit booking
  • Investor vs end-user positioning
Phase 04
Day 16–24
Decision Acceleration
  • Scarcity messaging
  • Payment plan options
  • Loan tie-up details
  • Comparison vs. alternatives
  • Repeated call + site visit CTA
  • Objection handling (price / delay / confusion)
Phase 05
Day 25–30
Final Push
  • Limited availability messaging
  • “Serious buyers are already taking positions” framing
  • While some buyers keep waiting, others lock the right opportunity at the right time
  • Last call for site visit opportunity
  • Direct deal closure trigger
Built for conversion, not just nurturing. Site visit and call CTAs are introduced from Day 1 and reinforced across the journey. Leads who engage are prioritized, while the system continues warming the rest — ensuring no serious buyer is lost in the process.
Investment

Priced against revenue,
not effort.

One deal closure on either project earns ₹20–80 Lakhs in commission. We structure our pricing so that if you win, we win. Choose the model that works for your business.

Option B — Fixed Retainer
60,000
per month flat — no commission sharing
  • Full-funnel system for both projects
  • Meta + Google campaign management
  • CRM integration & zero leakage setup
  • 30-message WhatsApp nurture sequence
  • Behaviour-based lead tagging
  • Site visit booking automation
  • Bi-weekly performance reviews
  • Priority support & rapid creative iteration
Best for: Operators who want full ownership with no revenue sharing. One deal closure typically returns 30–130× this monthly fee.
To put it simply: this model is designed to keep things performance-driven from day one.

With a lower fixed commitment, the focus stays on actual site visits and deal closures — not just running campaigns.

As deals start closing, the upside is shared — ensuring both sides are aligned toward one outcome: consistent deal flow, not just lead volume.

What We Need From You

Your part of the
equation.

We run the system. You bring the inventory and the access. Here is everything we need to go live within 5 business days.

📋
Project brochures / floor plans for both properties
📸
Project visuals — renders, site photos, location maps
💬
WhatsApp Business number (API-enabled or existing)
🔗
Access to Meta Business Manager & Google Ads account
📞
Sales POC for site visit coordination and lead handoff
💰
Ad budget loaded on respective platforms (client-side)

Ready to build a pipeline
that closes?

Most agencies will promise you leads. We're promising you a system — one built specifically to move ₹3–10 Cr buyers from cold inquiry to signed deal.

Grand Business Media
AI Ads & Automation Agency · Gurgaon
Prepared for Mr. Vishal · April 2026
Confidential — Not for distribution