Gurgaon-based performance marketing firm — built for brokers who are tired of paying agencies that disappear after the invoice.
Three years that changed everything — and one obsession that never wavered.
Started Grand Business Media in Gurgaon as a performance marketing agency. Worked across industries — e-commerce, local businesses, D2C brands. Spent years building the fundamentals: paid ads, conversion funnels, lead systems. Learned what works. Learned what doesn't.
Entered real estate. Saw the chaos immediately. Brokers spending ₹5–20 lakh on ads, receiving hundreds of leads, closing almost nothing. Telecallers dialing all day. No system. No nurture. No relationship. The problem was never the leads — it was everything that happened after the form was filled.
Deployed full automation and AI-powered nurture for the first time — on a client called Make My Asset. 180-day WhatsApp touchpoint sequence. AI replies. Behavior-based filtering. The results were unlike anything we had seen. GBM stopped being a marketing agency that month. And became a buyer conversion system.
Every broker I met was doing the same thing — chasing clients like a zombie.
Cold calling 100 leads a day. Hiring 10, sometimes 20 telecallers. Blasting the same message to everyone. No relationship. No trust. No system. Just volume and hope.
And behind them were agencies — collecting ₹1–2 lakh upfront, promising 100–200 leads, delivering a spreadsheet, and calling it done. No nurture infrastructure. No understanding of buyer psychology. No accountability once the money hit their account.
It bothered me. Because in every one of those situations, the broker was the one losing. The agency had already been paid.
Every agency in this space was measuring CPL — cost per lead. And delivering exactly that: leads. 200 leads in a spreadsheet, a thumbs up emoji on WhatsApp, and gone.
But nobody was measuring what actually mattered: site visits. Pipeline movement. Closures. Revenue. The metric brokers actually eat.
That's the gap GBM was built to close. Not just generate leads — but build the complete system that turns those leads into buyers. From the first click to the final handshake.
Make My Asset. 2024. The campaign that turned GBM into a system.
They were running ads, working telecallers, chasing leads manually. The pipeline looked busy on paper — but revenue wasn't moving.
The realization: This wasn't a campaign. It was a system. And once we saw what it could do — there was no going back.
This is what we now build for every client. Not just ads. The complete buyer conversion system — from first impression to site visit booking, automatically.
Three non-negotiables that shape every decision we make.
Photo coming soon
Built this because I was tired of watching good brokers get burned by bad systems. Nine years of performance marketing — and the one thing I kept seeing was the same gap: agencies that sold promises and brokers that paid for them.
GBM exists to close that gap. Everything we build is designed around one question — will this help close a deal?
Book a discovery call and see exactly how the HTBGS™ works for your market, your inventory, and your team.