Layer 01 — Lead Generation
RBA™ Ads System
Six price bands. Two intents. One precision engine. Every rupee of ad spend is aimed at a specific band and split between buyer and investor — because a ₹80L first-home buyer and a ₹25Cr portfolio investor do not respond to the same creative, the same offer, or the same funnel.
WHERE MOST AGENCIES STOP
“We’ll Run Some Ads.”
That’s The Whole Plan.
One campaign. One audience. One creative. Then a CPL report that looks great and a sales team that closes nothing. Here’s what that actually costs you:
- Budget spread across buyers who will never afford your inventory
- Investors served lifestyle creative that means nothing to them
- A ₹20Cr project marketed with the same angle as a ₹80L flat
- Lead quality nobody benchmarked, so nobody is accountable
- Great-looking reports, flat sales numbers
THE TARGETING MATRIX
Targeting That Actually Segments.
Six price bands × two intents = twelve distinct funnels. This is the grid every campaign is built against.
| Price Band | Buyer Funnel — Targeting Angle | Investor Funnel — Targeting Angle |
|---|---|---|
| Under ₹1CrEntry | End-users & first-home buyers. Affordability, home-loan EMI clarity, possession timelines, connectivity and growing-locality lifestyle. | Yield hunters. Compact 1–2 BHK, high rental demand near IT and work hubs, low ticket size, hands-off management. |
| ₹1–3CrCore | Upgraders & families. 2–3 BHK, schools, amenities, gated-community lifestyle, ready-to-move vs under-construction clarity. | Growth investors. Emerging-corridor appreciation, pre-launch entry pricing, rental yield vs capital-growth comparison. |
| ₹3–5CrPremium | Established buyers. Premium towers, brand developers, larger 3–4 BHK, quality of construction and location prestige. | Portfolio builders. Track-record projects, resale liquidity, second-home and appreciation strategy. |
| ₹5–10CrLuxury | Luxury end-users. Prime addresses, large layouts, privacy, views, lifestyle and status positioning. | HNI investors. Prime-asset appreciation, wealth preservation, NRI and metro-HNI messaging. |
| ₹10–20CrUltra | Ultra-prime buyers. Signature villas and penthouses, bespoke private viewings, discretion-first, referral-grade creative. | HNI & family capital. Trophy-asset positioning, portfolio diversification, legacy and wealth narrative. |
| ₹20Cr+Signature | Elite end-users. Private mandates, one-to-one concierge experience, invitation-only creative, zero mass-market feel. | Family office & UHNI. Landmark residences, whole-floor and branded homes, legacy and prestige positioning. |
HONEST BENCHMARKS
Lead Quality, Band By Band.
Higher-value assets naturally draw a smaller, more selective audience. So we set honest, benchmark-based expectations for every tier before a single rupee is spent — and optimise to hit them.
Properties under ₹5Cr
Broadest qualified audience, strongest funnel efficiency.
Properties above ₹5Cr
Smaller pool, sharper intent, higher ticket per closing.
Properties above ₹20Cr
Ultra-niche buyers — every qualified lead is high value.
CREATIVE PRODUCTION
The Ads We Build For You.
Targeting only works when the creative stops the scroll. For every campaign we produce a full creative arsenal — built around your face and your brand, because in real estate people buy from people they trust.
2 Videos
Face-to-Camera Ads
Two professionally produced video ads featuring your face — you speaking to the buyer directly. This is what builds instant trust and separates you from faceless portal listings.
1 Video
AI Video (if required)
An optional AI-generated video — ideal for cinematic project walkthroughs, concept reveals, or scaling creative volume without extra shoot days.
7–10 Images
Engagement Creatives
A set of 7 to 10 scroll-stopping image creatives — lifestyle, amenities, floor plans, offers and social proof, each mapped to a price band and intent.
Full Set
Remarketing Ads
Dedicated remarketing creative that follows everyone who engaged but didn’t convert — keeping your project in front of warm buyers until they’re ready to act.
PROVEN RESULTS
What Closings Actually Look Like.
Real numbers from the brokers and developers we run this system for. The higher the ticket, the more leads per closing — that’s the nature of premium property, and we plan your pipeline around it.
Under ₹1Cr · Volume
Entry & Mid Market
Fast-moving, high-volume band. The nurture engine keeps the funnel full and converting.
₹2–4Cr · Premium
Core Premium
More considered buyers. Longer nurture, bigger tickets — where year-long follow-up truly pays off.
₹5Cr+ · Luxury
Luxury & Above
Selective, high-value buyers. Every closing is a major ticket — patience and consistency win here.
We don’t just generate leads and disappear. Segmented targeting brings the right people in, and your sales team only spends time on leads that are actually ready.
THE HANDOFF
Ads Bring Them In.
Automation Closes Them.
The moment a lead submits your form, the RBA™ automation layer takes over — AI Voice Calls within 30 seconds, WhatsApp and email nurture for a full year, and your team alerted only when the buyer is ready.
Stop Spraying Budget.
Start Segmenting.
Book a discovery call and we’ll map the exact price bands, funnels and creative your inventory needs.