Specialised Service
Real Estate CRM
Every lead captured, tagged by price band and intent, scored by behaviour, and routed to the right closer within seconds. Nothing slips. Nothing sits untouched.
THE SPREADSHEET PROBLEM
You Don’t Have A CRM.
You Have A Graveyard.
Most brokers do have a CRM. It was set up once, nobody agreed on the stages, half the team logs calls and half don’t, and within three months it’s a list of names nobody trusts enough to work from.
A CRM nobody trusts is worse than no CRM. It just hides the leak.
WHAT WE SET UP
Built Around How Property
Actually Sells.
Not a generic sales pipeline with the labels changed. Stages, tags and scoring built for long real estate buying cycles.
01 — CAPTURE
Every Source, One Pipeline
Meta, Google, your website, landing pages, WhatsApp and walk-ins all land in the same place, deduplicated and attributed to source.
02 — TAG
Price Band & Intent
Each lead is auto-tagged by budget band and by buyer vs investor intent, so the right nurture track and the right closer are assigned automatically.
03 — SCORE
Behaviour-Based Scoring
Opens, replies, page revisits and call outcomes move the score. Hot buyers surface to the top; cold ones drop into long-term nurture instead of being lost.
04 — ROUTE
Assignment Rules
Leads route by project, band or closer availability within seconds of arriving — with escalation if nobody actions them in time.
05 — NUDGE
Task & Follow-Up Logic
Every stage carries its own follow-up task and deadline. Nothing depends on a closer remembering to call back on Thursday.
06 — REPORT
The Numbers That Matter
CPClose, site-visit rate, source-to-closing attribution and pipeline value — live, so you can correct mid-month instead of after it.
THE DASHBOARD
Know Where You Stand, Daily
Most brokers find out how the month went after it ends. A pipeline you can actually read lets you fix a weak week while it’s still fixable.
- Live pipeline value by project and price band
- Cost per closing, not just cost per lead
- Site-visit booking and show-up rates
- Source attribution — which campaign actually closed
- Closer-level activity and conversion
- Ageing report: what’s going quiet right now
BETTER TOGETHER
A Clean Pipeline Is
Where Automation Plugs In.
Once leads are tagged and scored properly, AI voice calls and WhatsApp nurture have something reliable to work from.
Stop Losing Deals
In The Admin.
Book a call and we’ll audit your current pipeline, show you where leads are going quiet, and map the setup.